Why are leads so important?
Leads are important because to make money, you need people to sell your goods and services to. You need leads.
What is a lead?
Great question. Is a lead a person who calls your office? A referral? Someone who visits your website? A name from a list you bought?
Most business owners have never been taught exactly what a lead is. I know I wasn’t!
A lead is someone you can contact.
But you need more than just a lead. You need a lead who is interested in what you are selling.