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Your Revenue Leak Quiz result

The Vanishing Visitor Leak

Here’s the good news: you are getting attention. People are finding their way to you.

The bad news is that too many visitors are slipping away before they become a lead.

Sketch of a visitor walking past a website's sign-up form, followed by a line of other visitors fading away.

Why are leads so important?

Leads are important because to make money, you need people to sell your goods and services to. You need leads.

What is a lead?

Great question. Is a lead a person who calls your office? A referral? Someone who visits your website? A name from a list you bought?

Most business owners have never been taught exactly what a lead is. I know I wasn’t!

A lead is someone you can contact.

But you need more than just a lead. You need a lead who is interested in what you are selling.

Your next step: how big is this revenue leak?

The first thing to figure out together is how much the Vanishing Visitor Leak is costing you.

Imagine your business gets 500 qualified website visitors a month. If 2% of them raise their hand, you’re getting 10 leads. Simply moving to 6% would get you 30 leads.*

10 leads you get now, at 2%
20 more leads you could get, at 6%
Each dot is one of your 500 monthly visitors

In this example, the leak costs you about 20 leads every month.

In our free discovery call, we’ll show you how to calculate the value of your leads and how to plug this leak with simple automated marketing.

Book my free revenue leak audit

Pick a time for your free audit

It’s a complimentary 20-minute call with Lisa. Choose whatever time suits you.

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* Source: “Conversion Rate Benchmarks 2026,” Katie Rigby, published May 26, 2026. Based on more than 110 million sessions and 5 million conversions tracked across 13 industries.

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